Designing AR for Nike, NYX & Gen Z: Behind the Scenes at Snap’s Arcadia

Andrew Seleznov. Head of AR Production at Arcadia. Snap's internal creative studio for branded experiences working with the Biggest brands in the world and reshaping the way user interact and angage digitally and with the world around them.

• Some of the capabilities of Lens Studio you might not know about

• We look at 2 of their biggest collaboration with Nike and NYX and break down the types of brands working with Arcadia and the secret to a successful collaboration

• Dive into his experience working on Spectacles

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