Designing XR for Long-Term Distribution and Impact

Mike Golembewski is an interactive designer, researcher, and writer running MWG Design & Research, an independent consultancy focused on immersive media, artistic practice, and emerging technology. In this episode, Mike breaks down the structural challenges facing cultural XR, the category of immersive work that functions more like theatre or documentary than gaming. We cover why festival-premiered XR experiences rarely survive beyond their premiere, why platform stores like Meta and Steam are fundamentally misaligned with this type of work, and what creators can do from day one to design for longevity. Mike also highlights real examples and explains why thinking about the long tail before writing a single line of code is the only approach that actually works.

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