History Needs More Than a 3D Model

Tam McDonald, founder and CEO of Cradle of English, discusses how XR, 3D scanning and AI can help preserve cultural heritage without reducing history to attractive but empty digital content. Using the 3D reconstruction of the Great Hall at London’s Guildhall as a case study, Tam explains why meaningful preservation requires more than capturing a building. We discuss how to handle controversial figures and difficult histories, why museums and institutions are still lagging, and how European networks can support and accelerate digitalization projects for cultural heritage.
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