How to Design the Product and Experiences of the Future

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Avi Bar-Zeev has been at the forefront of Spatial Computing for over 30 years. He co-invented the Hololens AR headset in 2010, helped define Amazon Echo Frames in 2015, and he is going to share some of his thoughts and experience from leading the Experience Prototyping team for Apple's Vision Pro from 2016 to 2019 (Snippet 1). We discuss about:

- The mistakes he has seen companies like Apple, Microsoft and Amazon make when developing new tech (Snippet 2),

- How and why the ad business model is bound to die (snippet 3),

- His major concerns about AI and what consumers, developers, policy makers and tech companies should do to mitigate them (nippet 4)

- What he thinks is the missing piece to make spatial computing a reality (snippet 5)

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