Sam Cole is the CEO and a co-founder of FitXR. He is a firm believer in the benefits of regular exercise for physical and mental health, and since the conception of VR, he turned his vision of delivering immersive fitness into a reality for hundreds of thousands of people who have rediscovered that movement can be fun thanks to FitXR. In this conversation
We take a deep dive into FitXR and learn how the team keeps innovating
He shares the lessons he learned as a founder when rapidly growing and then downsizing
His down-to-earth impressions on AI
How he sees fitness evolving on smart glasses and some of the associated risks
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