XR AI Spotlight
XR AI Spotlight
XR AI Spotlight gives the stage to funders and makers pushing the boundaries of XR and AI. You will learn what happens when technology and creativity collide, how AI apps and XR tools are built and brought to market, the personal stories and workflows of leaders and creatives pushing the boundaries of what these 2 technologies can offer and the opportunities they unlock.
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Sept. 10, 2025

How XR and AI Are Reshaping Fitness

How XR and AI Are Reshaping Fitness
How XR and AI Are Reshaping Fitness
XR AI Spotlight
How XR and AI Are Reshaping Fitness

Sam Cole is the CEO and a co-founder of FitXR. He is a firm believer in the benefits of regular exercise for physical and mental health, and since the conception of VR, he turned his vision of delivering immersive fitness into a reality for hundreds of thousands of people who have rediscovered that movement can be fun thanks to FitXR. In this conversation

  • We take a deep dive into FitXR and learn how the team keeps innovating

  • He shares the lessons he learned as a founder when rapidly growing and then downsizing

  • His down-to-earth impressions on AI

  • How he sees fitness evolving on smart glasses and some of the associated risks



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