VR Game Marketing Strategy for Indie Devs

Jasmine, known online as Atom Bomb Body, is a VR content creator, educator, and founder of VR Content Lab. She is part of the Meta Quest Creator program and has worked with the Gorilla Tag team on social media strategy and content. In this episode she unpacks the generational split happening in VR gaming right now: why titles like Gorilla Tag are thriving with a younger audience while older players see nothing but studio closures and layoffs. She walks through the full toolkit for VR content capture including Live Creator Kit, OBS Studio, and the real limitations of mixed reality recording on Quest. She shares concrete budget ranges for game marketing, explains why short form content drives exposure but rarely converts directly, and gives developers a clear framework for finding and reaching their audience before launch. She also introduces VR Content Lab, her course covering the technical, marketing, and mental health side of building a sustainable VR content career.
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