XR AI Spotlight
XR AI Spotlight
XR AI Spotlight gives the stage to funders and makers pushing the boundaries of XR and AI. You will learn what happens when technology and creativity collide, how AI apps and XR tools are built and brought to market, the personal stories and workflows of leaders and creatives pushing the boundaries of what these 2 technologies can offer and the opportunities they unlock.
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July 2, 2025

What It’s Really Like to Build Vision Pro Apps Today

What It’s Really Like to Build Vision Pro Apps Today
XR AI Spotlight
What It’s Really Like to Build Vision Pro Apps Today
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Season 1 VR And MR

Matt Hoerl is a designer building things that feel inevitable once they exist. He founded Beautiful Things in 2024, a studio crafting AI native spatial experiences for the Apple Vision Pro. His visionOS apps have been globally featured by Apple Editors and selected as “Best in Education” and “Best in Design.” In this conversation we look at:

  • His impressions about WWDC and what it unlocks for developers and users

  • We went to the moon to experience Beautiful things

  • Several ways in which the team has implemented AI in their apps

  • The second biggest wish Matt wants from Apple

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